The fine line between brilliance and silliness

Valentino's Valentina perfume ad featuring Freja Beha Erichsen.


Lancôme Trésor's Midnight Rose perfume ad featuring Emma Watson.

Yes, I spend sursprisingly a lot of time analysing ads. Perfume ads (along with car ads) are usually the ones that play on aspiration and 'artsy feel' so much that they end up just being silly. However I have to admit that, every now they turn out to be absolutely brilliant. Which is which?