Don't feed the British K-pop fans

It creates flash mobs all over the world, it crashes ticket websites, it has snubbed Britney Spears of an EMA award and it has sold out Madison Square Garden in minutes.

In just a few years, Korean pop music (K-pop for short), with its upbeat-dance-friendly tunes, colourful fashion, dynamic dancing and a ridiculous amount of group members, has seen a great surge in popularity all over the Western world – not least in the UK.

Last night's 'MBC Korean Culture Festival' at the Indigo2 (smaller venue at O2) in London, which featured both traditional and modern Korean acts, saw no exception in the British fans' enthusiasm for everything Korean.

All eyes on the Koreans Photo: Me

The concert, which is a part of 'All Eyes On Korea', a 100 day event promoting and honouring South Korea and its culture, saw 2000 plus Korean culture enthusiasts cheer and scream (mostly the latter) for traditional Korean music acts as well K-pop groups.

While the traditional cultural acts included performances with drums and traditional instruments, dancing and a fashion show of 'Hanbok', traditional Korean dress received loud cheers and woo's, it was obvious that the K-pop performance was the concert's main attraction.

Volume Up: Hyuna from 4Minute Photo:Mine

The first taste of the crowds' excitement came when an introduction video of the first K-pop act, girl group 4Minute, came on the big screen. It could have been a video of one of the One Direction boys getting undressed and the reaction would have been about the same.

Not deterred by the fact that the songs are entirely in Korean (except for the occasional oh yeah's and other nonsensical words) the fans sang heartedly - and loudly - along.

Contrasting the sensual  performance by the five-member girl group, were the comedic duo Norazo - combining funny dancing with humorous singing about everything from Curry to Supermen (I could only assume).

EXO-K performing their title song 'MAMA' Photo: Mine

However loud and excited the audience might have been during these acts (not to mention the dance performances of popular K-pop songs by international dance crews), it was nothing compared to the hysteria that exploded in the venue when 6-piece boy group EXO-K took to the stage. The group, which debuted less than three months ago, performed the most elaborate and energetic dances of the evening to ear-deafening cheers and screams - all worthy the likes of Take That and The Wanted.

The concert is the latest evidence that the British K-pop fans' are not to be underestimated.